The Store
THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.
Genre: Documentaire
Jeter: Art Buchwald, Lady Bird Johnson
Réalisateur: Frederick Wiseman
Pays: United States
Mot-clé:
The Store 1983
department store
Zipporah Films
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